Writing a ebook is one of the more reliable ways to make money internet marketing. This stands to reason due to the fact that when writing a ebook and author has complete control of the content within (including affiliate links), the rights the book confers to purchasers (and distributors), and the commission structure. If you already have a great idea for an ebook, skip ahead to the part on the actual technical mechanics of how to write and sell an ebook.
Why Writing a Ebook Makes Sense for Most Internet Marketing Professionals
One of the more difficult problems associated with making money online selling ebooks is the sometimes very strong competition on certain topics. One of the ways to turn this sort of challenge or liability into an asset is to co-opt the competition by having your own products to offer. Given most internet marketing people are less willing to go through all the hassle of doing research and writing the content needed for a good tutorial, guide, or PDF, how much easier is it for them to simply sell YOUR product instead? It just makes sense if you create a good product that solves a problem for hungry audiences and provide your potential affiliates with enough promotional materials to make selling the book a breeze you may have yourself a real winner on your hands. Let’s take a few minutes and go through the elements needed to begin writing a ebook and sell it online, shall we?
By far and away this is the area where most guides and tutorials fail miserably. They do not spend enough time researching and understanding what problems their BUYING audience has and why people are hungry for a solution to their problem. There is no magical solution to finding hungry audiences, but listening with an attentive ear can go a long way toward generating ideas that may lead to writing a ebook. I don’t know about you but my ears inevitably perk up when I hear phrases like, “Dangit, I wish I knew how to…” or, “I just can’t figure out how to…”
Note the operative phrase, “How to.” Whenever you hear phrases like that, if the answer is not completely obvious – or something that can be fully explained in a sentence or two, chances are it’s a good candidate for further exploration.
This research step can be “eye-balled” with a few simple Google searches. If you do a search for your target phrase, and tons of paid advertising shows up in the Google Ads boxes, odds are you are facing an uphill climb. If on the other hand you do a search for your phrase and find lots of organic search results which come from websites and forums with people asking questions, you probably have picked a market with high demand and no solutions (a.k.a. a winner!). There is no cut and dry scientific answer to whether writing a ebook for a particular problem will be a seller. All you can do is check out the demand for solutions and whether anyone out there is marketing solutions to meet that demand.
Step 3: Committing to Writing a Ebook and Selling It
The technical aspects of writing a ebook aren’t all that complicated. You’ll need some decent office software (which you can download free from my Social Network Marketing Group discussion page). Next you’ll spend some time writing and editing the content. Given all the previous research you have done you should have a pretty good idea of what needs aren’t being served in the market and how to address them with your new product.
Once you have written the book comes the challenge of selling it. In most cases the best place to sell your ebook is by using Clickbank. There is a modest fee associated with setting up an ebook for sale there ($49.95 at last look), but the benefits are tremendous. First, there is the affiliate network numbering in the tens of thousands. Next, and more importantly, is the tried and true integration solution between Clickbank and ebook customer management software. Believe me, there is nothing worse than writing a ebook and see no sales but thousands of downloads because software pirates figured out how to raid your site for your unprotected downloads area.
Step 4: Marketing Your Ebook Online
The world of internet marketing is quite competitive and challenging. Once you have a product ready for market, you’ll need to setup your sales pages and other marketing materials. This includes topics like choosing a domain name, finding the right keywords to use, SEO (search engine optimization), creating promotial materials like articles and videos as well as using/exploring social networking marketing. These topics are covered in tremendous detail in the best make money online forums.


