Google Declares War | What Does It Mean for Internet Marketing

So Google Declares War is the big headline today. God I can’t IMAGINE how many articles and posts we’re going to see about THAT today! I for one am glad for the new change given I have always written 100% of my own article content. That’s not to say I haven’t used pre-made/pre-coded websites before – I have. But above and beyond those initial “plug and go” websites or words directly attributed to sources, every single word on my pages, posts, or sites is 100% mine.

When Google Declares War Does Ethics Improve?

Ethics in marketing has been difficult. On the one hand it sure seems to me that the people who get the most content out the fastest seem to win the lion’s share of traffic and sales. It’s hard to keep up with teams of writers or people who buy outsourced articles by the 100s. Today’s “Google Declares War” announcement gives me some hope that thoughtful, ORIGINAL, content will find its proper home in the index without necessarily being overwhelmed by garbage spam content.

The challenge then is to continue to do the best research you can before firing up the WordPress blog editor. That’s presuming that Google’s new search algorithm actually functions as stated and has a decent chance of figuring out which content is ORIGINAL.

How You Should React to Googles War on Content Farms

This is both a warning and an opportunity if you ask me. I think there are a couple of key elements to look at when reading the short press release put out by Google. It seems to me there are TWO wars going on inside the Google search algorithm. One war has been going on for a considerable amount of time – the other Google War is entirely new. Internet marketing professionals need to be mindful of BOTH battle fronts.

The Old Battle Line: Google’s Campaign on Relevance

Google’s search mission first and foremost has always been about the end user experience. In their own parlance the term is relevance. Find the most appropriate content based on the user’s search criteria and return it as quickly and attractively as possible. THIS BATTLE FRONT remains the number one priority of Google search – and internet marketing professionals well know the importance of providing relevant content.

What this means is that even if you have tons of ORIGINAL content – if it takes the user nowhere useful or provides no insight or end result – don’t expect Google to reward you for original, uninteresting/boring/irrelevant content.

Google’s New War on Relevance – Content Farms

This is where the new part of the algorithm factors in. I for one am EXTREMELY excited about the possibility that plagarists may finally get crushed under the devastating hand of a Google slap. I have been complaining for YEARS… basically since I started about stolen/plagarized content. It was depressing to see your own content on someone else’s page in Google’s index. I tried for a while to catch them and do plagarism reports but to no avail. It is my sincere hope that my original content gets judged on a level playing field versus all these sites and pages with directly or indirectly stolen content.

Given Google Declares War on two fronts I may still not make it through “no-man’s land” on the first front, but maybe… just MAYBE… my content will have a fighting chance of actually REACHING the original relevance front in order to be judged in the first place.

Source: Official Google Blog

Tags: content farms, ethics, google declares war, Internet Marketing